New hotel brand opens at the former Trump Hotel Vancouver in 2022

Over a year after the local operator of the Trump International Hotel & Tower Vancouver declared bankruptcy and closed the hotel permanently, the giant letters spelling “TRUMP” at the property’s main entrance on West Georgia Street remain intact.

The hotel closed in August 2020 following the cumulative impact of COVID-19 on its financial situation, just three and a half years after it first opened. TA Hotel Management was the local operating subsidiary of the hotel and tower, while local developer Holborn Properties owns the overall tower property.

The 616-foot 63-story tower – one of the last designs by the late architect Arthur Erickson – is the second tallest building in Vancouver, containing 147 rooms, amenities and ballrooms within the first 15 floors of the tower, and 217 luxury condominiums in the upper floors.

The layers overseeing the tower’s homes removed the controversial “TRUMP” brand as soon as possible after the hotel closed, renaming itself “1151 Homes.”

trump tower vancouver

Signage at the main entrance to the former Trump International Hotel & Tower Vancouver. (Kenneth Chan / Daily Hive)

Based on the minutes obtained by the Daily Hive Urbanized from the Strata Council meeting held on September 9, 2021, attended by Holborn CEO Joo Kim Tiah and other company representatives, any remaining signage and branding after the former US president will be removed sometime in 2022. will undergo a rebranding for a new operator reopening the hotel next year.

“The current bankruptcy remains in place and some of the TRUMP-related branding at the West Georgia Street level has begun to be removed; namely the Spa by Ivanka signage in front of the hotel’s doors,” the minutes read.

A meeting with parties affiliated with the hotel is expected in the fall, as rebranding and reopening of the closed hotel and related facilities is expected to take place in the new year. related facilities are expected to take place in the new year. “

After part of this in-camera meeting (not recorded), it was noted that Holborn would “provide timely updates and information to residents in general on hotel branding and reopening plans, including news on new and / or returning tenants,” as well as updates on progress with to remove the remaining branding and signage associated with the former Trump Hotel operation and miscellaneous maintenance issues.

The new replacement hotel brand was not specified in the minutes.

The former Trump Hotels Drai’s Vancouver, a pool nightclub, was also short-lived and closed in September 2018.

The future of the 6,300 m2 restaurant space next to the hotel’s main entrance is still unknown at present. Mott 32 exclusive Chinese restaurant in this high-profile room closed its doors last year when the hotel ceased operations.

trump vancouver hotel sign

Exterior signposted on West Georgia Street by Trump International Hotel & Tower Vancouver. (Trump Vancouver)

When the tower was first proposed more than a decade ago, the developer had entered into a partnership with the Ritz-Carlton hotel chain, but that partnership ended after the financial crisis in 2008 put the project on hold.

In 2013, Holborn entered into an agreement with the Trump Organization to use their hotel brand and management for the development. This was basically a licensing agreement with Trump’s family-owned entity; Contrary to many people’s beliefs, the former US president did not own this tower.

Along with the reopening of the hotel in the former Trump-labeled tower, the extensive renovation of the 30-story tower, which for many years was the former Four Seasons Hotel Vancouver, is expected to be completed in 2022 – just in time for an expected recovery in tourism.

After several years of a shaky relationship, Four Seasons announced in May 2018 that it would not renew its lease on the Cadillac Fairview-owned tower, and instead re-establish its brand on another downtown Vancouver property at some point in the future.

In January 2020, just before the closure of Four Seasons’ activities, Cadillac Fairview announced that an unnamed “world-leading luxury hotel brand” would become the tenant of the rebuilt hotel tower. There has been some speculation that the Ritz-Carlton will be the hotel brand and operator of the tower at CF Pacific Center.

The new two-story CF Pacific Center retail pavilion building next to the former Four Seasons hotel tower, just around the corner from West Georgia Street and Howe Street, is expected to reach completion and open in the spring of 2022 as Vancouver’s flagship Apple store, which replaces the existing internal store location in the mall. A new replacement entrance to the mall on this corner recently opened.

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