Manchester City have unveiled Expo 2020 Dubai as the club’s new Training Kit Partner ahead of the opening of the inevitable global event on Friday.
Expo 2020 branding will be shown on City’s men’s and women’s training set for the 2021/22 season.
Expo 2020 runs from 1st October 2021, which invites visitors from all over the world to experience a journey of human creativity, innovation, progress and culture.
Over 190 countries will come together to showcase technology, culture and sport and celebrate the values of innovation, sustainability and diversity for a global audience.
Manchester City will hold daily football sessions at the Expo venue, led by dedicated City coaching staff, who will use the same training method that the teams used on the training grounds in Manchester.
Representatives from the club and a wider network of City Football Group will also be attending bespoke Expo events over the coming months.
In addition to the training set, Expo 2020 branding will also be displayed across Etihad Stadium and City Football Academy training facilities, as well as presenting on City’s content and digital platforms.
Expo 2020 is also an official partner of the Manchester City esports team and has features on the front of the esports set.
Ferran Soriano, CEO of City Football Group, said: “We are pleased to present Expo 2020 Dubai as Manchester City’s new training set partner.
This partnership will integrate Expo 2020 as a central part of every training and match day as our teams challenge success this season.
“Expo 2020 shows values for innovation and sustainability, which we wholeheartedly embrace in Manchester City. We are very excited to collaborate and collaborate on an event that will truly be spectacular, global and transformative. ”
Sholto Douglas-Home, Chief Sales & Marcoms Officer, Expo 2020 Dubai, said: “Today’s announcement of deepening our relationship with Manchester City is based on the exciting exchange of ideas and new opportunities we have shared with the club since we launched partnership in June.
With Manchester City’s expanded involvement in our event programming throughout Expo 2020 Dubai, we are excited to offer daily coaching sessions with club representatives as part of our exciting public event plan, cementing the importance of sport as a means to help us connecting the world together.
Becoming the club’s new Training Kit Partner will massively highlight Expo 2020 Dubai’s ability to engage and inspire fans across the globe by inviting them to join in the excitement of what this unique World Expo will offer, which we summarize as’ Join Creating a new world ‘.
Reflecting the global nature of Expo 2020 and its participants as well as the UAE’s diverse, multicultural population, this partnership will also be strengthened around the world through the City Football Group network with exciting local activations planned at a number of City’s sister clubs, including Mumbai City FC. New York City FC, Melbourne City FC and Yokohama F. Marinos.
Expo 2020 is also an official partner of the Hero Indian Super League 2021 Champions, Mumbai City FC. City Football Group is currently advising Mumbai City FC and has entered into an agreement to acquire a majority stake in Mumbai City FC. The purchase is awaiting final approvals.