All about Walmart Ad Campaign and Performance Management Dashboard
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Quick short – Today’s shopper journey is complex. With a tiny attention span, shoppers are eager to find the best products to fit their budget and aren’t afraid to do their research. So it is necessary for sellers to advertise their products efficiently to increase product visibility and increase their chances of better sales. Walmart is one of the leading global marketplaces and offers sellers additional benefits through Walmart ad campaigns and Walmart sponsored ads.
Walmart ad campaigns offer many benefits that help increase sales and visibility of your products. Read on to learn more about Walmart ad campaigns and their effectiveness. Learn about different aspects, types, and best practices for running and managing an effective Walmart ad campaign through the Walmart campaign performance dashboard.
Why should you consider advertising on Walmart.com?
In 2021, Walmart became the #1 online grocery and #2 eCommerce platform in the United States. These metrics are the result of increased online shopping trends during the pandemic and Marketplace’s far-reaching advertising strategy. US sellers reap the benefits of a thoroughly planned and well executed Walmart Ad campaign, using Walmart’s Campaign Management Dashboard.
Walmart.com offers numerous benefits when it comes to advertising your products on the platform – a dedicated promotional dashboard is one of them. In addition, the paid promotional services also provide unique insight into how well a campaign is performing and what can be improved.
Benefits of Walmart ad campaigns:
Support Organic Presence – Paid ads on Walmart.com tend to improve your product’s organic presence, findability, and visibility.
Helps new sellers improve their performance – New sellers can also leverage digital advertising to promote the early sales performance of their products.
Help SKUs with lower visibility – SKUs that don’t perform well may gain higher visibility as a result of effective, targeted advertising on Walmart.com.
Take advantage of seasonal peaks – Seasonal products such as Christmas decorations, patio furniture, etc. can take advantage of the seasonal peaks.
Performance dashboards for Walmart campaigns
Walmart recently introduced a campaign performance dashboard that generates clear campaign insights for Walmart advertisers. The dashboard provides real-time updates and analytics. It helps advertisers with deep insights into campaign performance and provides complete transparency in omnichannel marketing campaigns.
The Campaign Performance Dashboard is available for all Walmart Display and Sponsored Products campaigns. It provides advertisers with insights into campaign performance on Walmart’s digital properties. The dashboard is accessible to advertisers through the new Walmart Ad Center Platform.
Because advertisers want total transparency and control over their campaigns, Walmart introduced the Campaign Performance Dashboard to meet their demands. This easy-to-use platform allows advertisers to track and optimize campaign performance for better efficiency over time. It also helps them manage campaigns.
Walmart Ad Center provides access to performance dashboards, where advertisers can access their live campaigns when and where they need to.
Types of Ads on Walmart
While Walmart.com offers limited ad types, several valuable sponsored products and online display advertising options improve the visibility of your product. The display ads boost online sales by appearing when relevant searches are made, giving buyers enticing details about a particular product as they shop online.
The different types of Walmart ads are:
Walmart Sponsored Products
- To search in-grid results: These ads appear on the first three search results pages and are CPC ads. They direct traffic to relevant Walmart product detail pages. For such ads, spend controls are in the hands of advertisers as they determine budget and bids and pay only when a consumer clicks on an ad. The Search in-grid results ads are available for both manual and automated campaigns. To be eligible for ads, the store and products you want to advertise must appear organically in the first 128 positions in search results, as these types of ads rely heavily on relevance.
- Carousel Ads: They appear in various locations on Walmart.com. All carousels are displayed from the home page to the product page and are available for automated campaigns, while manual campaigns only come with the search carousel. Carousel ads act as an all-rounder for the success of your Walmart ad campaign, whether your goal is to maintain your existing visibility, acquire new customers, or more.
Some of the most popular Walmart Carousel ad placements include:
- Search results
- Category pages
- Scroll through pages
- Managed Shelf Pages
- Product detail pages
Unlike in-grid search ads, carousel ads don’t meet the eligibility criteria to appear in the top 128 organic listings.
Most importantly, carousel ads can also appear in personalized shopping carousels. These can be items viewed or even purchased by the customers.
Walmart Sale Box Banner
The buy box banner ad is a highly competitive placement available only for automated campaigns. Shoppers can find the Buy Box Banner ad for relevant alternative items on the product detail page.
Walmart Search Brand Booster
Search brand enhancer refers to a brand group of products that appear at the top of a list of search results. The Walmart Connect team manages the placement of this ad.
These ads provide a unique opportunity to increase brand recognition and awareness of the products in your listings. In addition, Brand Enhancer Placements will display your logo, custom headline, and up to 3 separate SKUs displayed directly above the returned search results.
Walmart Offsite Display Advertising
Walmart ads allow brands to reach potential buyers who are over their digital limit. In addition, offsite display ads help sellers get customers across the web, including social media.
What we say is:
Walmart ad campaigns are an essential driving strategy; in addition, they contribute to the return on investment. Showing ads with Walmart is especially helpful as there are currently no negative keywords Walmart.com commercial break. In short, if you want to take your Walmart Marketplace store to the next level, reach out to experts who can help you set up campaigns with ease. Find out how the CedCommerce team can help you secure your slice of the Walmart pie through the industry’s most comprehensive Walmart marketing program.