Luke Dawson, founder of Cofortis, explains how his company is taking steps to improve employee wellbeing in the workplace.
Tell us about your company?
Bee comforta, we work with licensed psychologists to design tailored wellness strategies for employees. I just think everyone deserves the right support. But that is very difficult to provide, especially at the organizational level. The proactive support someone needs to feel maximum inspired and productive is completely dependent on who they are, what industry they are in and what they do!
In other words, it can be extremely difficult for organizations to comprehensively monitor the wellbeing of their employees. It’s even harder to implement—precisely—the right interventions in response to the data collected by that audit. That’s where we come in handy. We help organizations design tailor-made audit strategies and proactively support the wellbeing of their employees.
First, let’s tell us which areas of wellness you want to measure or improve, because your wellness initiative will always depend on your specific organization and employees. We then get to work and design a tailor-made questionnaire specifically designed to collect the information most relevant to your objectives and requirements.
Now most of the questions in the well-being questionnaire are quantitative. That means we can export the data and immediately see visually where to focus your wellness strategy to have the greatest impact on the wellbeing and performance of your employees. Your psychologist will then meet with you or your team on a monthly basis to coach you in the implementation of your well-being strategy.
When you’re done, we’ll resend the same survey and measure the difference – it’s a basic comparison analysis. So we can actually measure the impact of your interventions, which were supported and supported by our chartered psychologists.
What is your background?
I studied philosophy at University College London and then worked in engineering for about three years. One thing philosophy taught me was to always investigate the root cause of whatever interesting challenge I was struggling with.
When I first started exploring how I could help organizations create tailored wellness interventions for their employees, I started exploring the core problem. That is, it is very difficult to be open about what support you need in the workplace, which means that it is often very difficult for organizations to know how best to support their employees. That’s why we work with a network of industry-specialized psychologists to help organizations understand where to look, what to look for, and what to do with the information they find! It is awesome.
What sets you apart from your competition?
It’s easy. We offer tailor-made support, specifically for you and your employees. Everything is tailor-made, from the survey to the wellness strategy to the techniques you provide with your dedicated psychologist. We are here to support you, by helping you support your employees.
How do you see your market evolving in the coming years?
I have a feeling that our attitude to wellbeing is changing incredibly quickly; we understand how essential proactive support is to ensuring individual and organizational success. I believe we are beginning to understand how each specific company needs its own specific employee wellness strategy.
Whatis the hardest thing about running a business?
Switch off. If you really believe in what you do; when you really have a mission, it’s hard to do or think of anything other than that.
What were the biggest challenges for you?experienced?
Spread the word! We want more people to know our mission and give us their ideas on how we can best support their people.
Whatis the best decision youhave made so far?
I decided to pursue a vision that I knew I should pursue. If you really believe in what you do, you should pursue it. You just have to. Otherwise you will regret it.
If you could go back and change one thing, what would it be?
Not sure if I would change anything. Everything you do is a learning experience, meaning that even if things don’t go quite the way you thought they would, they are valuable experiences.
What is your proudest achievement to date?
Dare to take the first step and start my own company. It can be a very discouraging move, but for me it was the only right one!
What are your expectations for your business in the next five years?
I want every organization and HR director in the UK to hear the name ‘Cofortis’ and immediately think: ‘Tailor-made wellness strategy, tailored to us, supported by experts’.