GB News has signed up for Nigel Farage for a new primetime show in an attempt to stop the channel’s declining audience numbers.
The former Brexit Party leader is the host Farage at 19 on the news channel from Monday.
Launched last month as a right-wing alternative to the BBC and Sky News, which promoted American-style “anti-wake-up” news but has so far struggled to draw audiences in and has been criticized for poor production values.
Its chairman, Andrew Neil, decided to step off the channel during an unexpected break just two weeks after launch, brands have drawn ads over content issues, and earlier this week it was revealed that some GB News programming received zero viewers after the metrics of Broadcasters ‘Audience Research Board (Barb).
Sir. Farage’s appointment is part of a restart of programming designed to attract more viewers.
In a video announcing the news, he said “I will not take anyone’s knee in this show”, referring to presenter Guto Harri, who made the gesture in the air earlier this week.
The channel’s director of news and programs, John McAndrew, has reportedly resigned, and Mr Harri is said to have been taken off the air over the incident.
On Thursday, GB News apologized after Harri made a gesture while discussing the racial abuse suffered by members of the national side after their loss to Italy in the Euro 2020 final.
The channel said in a tweet that the incident had been an “unacceptable violation of our standards”.
Sir. Farage added: “Since politics, I have done a lot of radio and television affairs. It does it really, really.
“It makes people look at topics, think about topics in different ways and can be very influential.”
Sir. Farage said he had more than three years of broadcasting experience at LBC and suggested he had had “some degree of success” on the radio station.
“On YouTube, I’ve had millions of people watching my videos, and often I’ve covered stories that everyone else will ignore,” he added.
Earlier in the day, he said on Twitter that he would announce a “major career change”.
The former MEP was among the first guests to appear on the newly launched television station that attended Dan Wootton’s show during launch night.
GB News chairman Andrew Neil, who has been absent from the channel since announcing his two-week break, called for the defense of the channel on Friday, saying it “found its feet” but had a “great future” ahead of it .
Additional reporting from PA