When people want to buy or rent a new home, what’s the first thing they do? That’s right, they go online.
In fact, 51% of searches start on the internet. People search on Zillow, Apartments.com, Redfin and local real estate websites.
In addition, people also turn to the internet when they want to value their home or want to know more about the real estate market.
All this to say that when it comes time to generate leads in the real estate industry, posting online and creating a landing page is the first step.
In this post, we’ll discuss how to create a real estate landing page and take a look at real estate landing page examples to inspire your own landing pages.
Create real estate landing pages
- Choose the type of landing page you need.
- Use a simple lead capture form and search function.
- Always pay attention to the curb.
- Write an honest copy.
- Add testimonials.
- Emphasize the benefits of your offer.
- Be personal.
1. Choose the type of landing page you need.
Before you get started, it’s important to understand the different types of real estate landing pages.
The three main types are:
- Home valuation: This type of landing page allows users to enter their address and get a quick idea of how much their home is worth.
- Buy/sell websites: On these websites, buyers and sellers will post online offers, including Zillow or Redfin.
- Free content: This landing page is mostly aimed at those who want to work in the real estate industry or are in the early stages of buying/selling. You can put content on a landing page for free to get leads to download the offer, so when it comes time to buy or sell, they’ll think of you.
Depending on the type of landing page you need, the process and design will be a little different.
2. Use a simple lead capture form and search function.
When creating a real estate landing page, the goal is to acquire leads through a lead capture form that asks for information (be it a name, email, or phone number). The first step in doing this is to have a simple search function that is central to your home buying/selling or home valuation design.
If you’re creating a landing page for free content, you don’t need a search function, just a lead capture form that’s simple and easy to use (this should also be a big part of your design that’s easy to see).
The simplicity of the search feature or lead capture form will make your call-to-action (CTA) stand out and get people to search your site.
With Zillow, the homepage has a simple search function so that home buyers can search for homes in a particular area. This keeps the site clean and gets straight to the point – no distractions.
3. Always pay attention to the curb.
Everyone knows that curb appeal is important when it comes to buying or selling a home. The same goes for your landing page. Use clear, sharp images that inspire home buyers to envision their new life in the home you’re selling. When this happens, buyers are more likely to convert.
The visual design of your landing page is even more important than most landing pages. If people don’t like the landing page design, they might not even like the house because they can’t see beyond the bad web design.
4. Write an honest copy.
The copy you write for each home should be honest. You want to include detailed information and use descriptive adjectives that paint a picture for potential buyers. But don’t embellish.
When people come to visit your house, they will see what is true and what is not. If you’re not honest in your text, people won’t want to work with you because they can’t trust you. You should use a short copy that is snappy and to the point.
Buying or selling a home is an important financial and life decision. Trust is paramount between you and your potential leads.
5. Add testimonials.
While most home buying efforts start online, most people hire real estate agents through referrals. In fact, 42% of sellers that brokers use find these brokers through referrals and 82% of all real estate transactions come from references. This means that customer testimonials and reviews are very important. Include testimonials on your landing page so visitors know they can trust you.
It’s a particularly good idea to post testimonials near your CTA so that people are motivated to click on your form.
You can also put badges or awards on your landing pages to create a sense of professionalism and credibility.
6. Emphasize the benefits of your offer.
Depending on the type of landing page, you may need to emphasize the benefit of your content offering. For example, if you have a home valuation calculator, it’s important to write a copy that emphasizes why this gives a seller more power in the process. Or if you’re giving away a free checklist or ebook, explain how it helps people buy or sell.
This way you communicate your value to your leads, which will inspire them to convert.
7. Be personal.
The intent of your landing page is important. Your landing page will look different if it’s a home valuation, buy/sell page, or content listing page. The purpose of creating a landing page is to create a personalized experience for those interested in certain offers.
That’s why landing pages are different from your everyday website. These pages keep clients focused on the path they want: searching for a home, contacting a real estate agent, etc.
In addition, your landing page design should be adapted to the viewer’s experience. This means your page should be optimized for mobile, tablet, and desktop experiences. You may also have an app that allows your visitors to come back when they are looking for a home.
Best Real Estate Landing Pages
Talk about a simple landing page. This is a simple home valuation landing page that gives visitors a real-time estimate of the value of their home.
This landing page is a great example of being simple, with short, punchy text and engaging graphics to draw attention to the simple CTA of entering a home address.
This is a good example of a property group home search landing page. First, it focuses on the attractiveness of the properties and areas in which it sells homes. Then it includes a simple property search where you can find your location, bed and bath requirements, etc.
This is an example of a real estate landing page with a content offering. This broker has a simple lead capture form that entices visitors to download her guide to Alexandria. This is a great content offer because people looking for a guide to the area will most likely move there and contact her to become their real estate agent.
Plus, this page is great because all the focus is on the simple commit form. The design is clean and simple, with a logo, image, headline and recording form. That is it. That’s why this landing page works.
Creating a real estate landing page is very important for marketing your listings or offers. That’s why it’s important to create a landing page that converts visitors into buyers.