Destination BC has announced that it is renewing another three years of basic funding for community-based visitor centers across the province that play an “important role” in tourism.
According to Destination BC, these visitor centers are important as they provide accurate and timely travel information to anyone who wants to explore communities, find accommodations, visit local attractions, and participate in tourism activities.
Destination BC says it will also raise the minimum level of basic funding to $ 15,000 – up from the centers currently receiving $ 10,000 to $ 12,500 a year.
“It is vital to the health of BC’s tourism industry to ensure that we welcome visitors back to all corners of our province and support them on their adventures,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sports. “Providing excellent visitor services is one of the many ways we do this, and I welcome Destination BC’s ongoing support to the Visitor Services Network. This funding commitment provides communities with the resources they need to develop and deliver visitor services. world-class personally and also digitally. “
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There are a total of 129 community-based visitor centers that are members of Destination BC’s network, and it is estimated by the organization that these centers together serve over 2.9 million visitors annually at their physical locations, over the phone and via email and other digital channels. .
While tourism took a hit in 2020 as a result of the global pandemic, the professional visitor service teams in communities across BC still served nearly one million visitors in person and via digital channels. In 2021, Destination BC says visitor centers are on track to exceed 2020 visitor numbers.
The renewal of funding for the next three years is intended by “Destination BC to” support long-term business planning, increase stability, encourage innovation, and address the rising hard costs of providing visitor services to communities across BC. “
During 2021/22, Destination BC says a total of $ 2.105 million has been allocated to the Visitor Center program.