Essence’s France Expansion to Support Programmatic Evolution

Essence, GroupM’s digital media agency, has expanded its presence to France with a Paris office that will be overseen by Guillaume de La Fléchère, chief executive of digital transformation agency Neo MediaWorld, to support emerging programmatic needs of local clients. Maintaining growth is a challenge. Get the industry-wide recognition your team deserves by submitting for … Read more

The possibilities are endless (at least the mobile SERPs are); Friday’s daily briefing

Search Engine Land’s daily briefing contains daily insights, news, tips and essential bits of wisdom for today’s search marketer. If you want to read this before the rest of the internet does, Register here to get it in your inbox daily. Good morning, Marketers, and where is search marketing going? these years SMX Next keynote … Read more

Twitter to test ads in tweet conversations

After much effort to health of conversations on its platform, it was only a matter of time before Twitter started looking at ways to monetize those conversations. Join Adweek and Taboola for In With the New: Driving Discovery in 2021, a live virtual event on October 8, to hear from content leaders and brand marketers … Read more