Product Photography, Part 6: Selecting a Lens

Product Photography, Part 6: Selecting a Lens

Choosing the best camera lens depends on the products you’re shooting and the camera itself. This is the sixth post in my series to help ecommerce merchants take better product photos. “Part 1” discussed the importance of backgrounds. “Part 2‘ explained tripods. “Part 3explored the fundamentals of artificial lighting. “Part 4” angles and viewpoints viewed, … Read more

12 New Ecommerce Books for Fall 2021

12 New Ecommerce Books for Fall 2021

Here’s a series of new ecommerce books for your fall reading list. There are titles about branding, social media marketing, personalized customer experience, entrepreneurship and the post-pandemic workplace. I compiled this list with Amazon. In Amazon’s “Books” category, I selected “Business and Money.” From there, I chose the ‘Processes & Infrastructure’ subcategory and selected ‘E-commerce’. … Read more

Will Support Expenses Affect Ecommerce?

Will Support Expenses Affect Ecommerce?

The pandemic changed how shoppers think about life in general and the products they use specifically, according to reports from Google, Accenture and others. This includes choosing brands and products for ethical reasons rather than economic ones. “A majority of consumers – from diverse backgrounds, demographics and geographies – have reinvented their values ​​and purpose … Read more

Amazon Pay Introduces Checkout v2

Amazon Pay Introduces Checkout v2

Amazon Pay, which allows customers to use their Amazon information to shop on third-party sites, has introduced version 2 of its payment technology. The upgrade ensures a faster and more secure checkout. The modernized web checkout technology can replace existing Amazon payment and address widgets. With Checkout v2, Amazon Pay provides sellers with a more … Read more

A perfect email marketing storm for the 2021 holiday season

A perfect email marketing storm for the 2021 holiday season

Labor shortages, pent-up consumer demand and supply chain disruptions could have a dramatic impact on retailers this holiday season. And adding privacy changes to Apple’s new iOS 15 means email marketers are faced with a perfect storm of uncertainty. Email holiday 2021 Start early. Over the years, I’ve stressed the importance of preparing for email … Read more

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