Canada Reopened: Here’s Why Visitors Should Book an Indigenous Experience

Canada Reopened: Here’s Why Visitors Should Book an Indigenous Experience

Indigenous tourism was the fastest growing sector in Canadian tourism, with a 23.2 percent increase between 2014 and 2017, compared to a 14.5 percent increase in total tourism in Canada, according to the Canada Indigenous Tourism Association (ITAC). In 2018, ITAC and Destination Canada, the national tourism marketing organization, found that 1 in 3 international visitors was interested in indigenous experiences. And 2019 ended with 1,900 indigenous tourism companies in operation, employing 40,000 people, ITAC reported, but now it is estimated that only about 1,000 indigenous tourism companies and 15,000 employees remain.

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