Thu. Jan 13th, 2022

A former member of the Ottawa Senators’ executive team returns to the organization, where she served for nearly two decades.

Erin Crowe, who spent 18 years at the NHL club and eventually became its executive vice president and chief financial officer before leaving in 2015, told OBJ on Wednesday that she will return to those roles with the senators in February.

“I’m going back to my roots,” said Crowe, 50, who has been CFO of Kanata software company Martello Technologies since 2018.

While acknowledging that leaving one of the city’s fastest growing technology companies was a “really difficult decision”, the Ottawa native said she could not resist the chance to re-enter her favorite business arena – pro sport.

“I’ve always had an affiliation with the senators,” she said. “I grew up there a bit in my career and it is an organization that is really an important part of the city. It’s part of our DNA. ”

“I kind of grew up there in my career, and it’s an organization that’s really an important part of the city. It’s part of our DNA.”

Having worked in a variety of industries – including as CFO of real estate firm Regional Group and water slide maker ProSlide Technology – since leaving her hometown hockey team, Crowe said she is a more experienced, well-rounded leader today than she was in her first round round with Sens.

“When you work with different people, do some different things, see different ways of doing things, you hope that some of those things can be brought back and in a way add to the pool,” she explained.

“I hope I can bring some of the things I learned in that time back to use there and just have a positive impact.”

At Martello, Crowe was a key leader of an executive team that announced the new firm three years ago and launched an ambitious growth campaign in which the firm bought a few European companies and raised tens of tens of millions of dollars through public offering.

“Erin was instrumental in leading Martello’s most critical transactions, including our public listing on TSXV, and in building a strong financial team,” CEO John Proctor said in a statement. “We wish her every success in the future.”

Executive shakeups

Now Queen’s University graduates are facing a whole new set of challenges.

Crowe returns to an organization that has had more than its share of executive suite upheavals over the past few years.

Since 2017, senators have fired two executives, Jim Little and Tom Anselmi, as well as a number of other top executives in the C-suite, such as former president and team co-founder Cyril Leeder, chief operating officer Nicolas Ruszkowski and chief marketing officer. officer Aimee Deziel.

Meanwhile, the team has struggled on the ice and at the gate. The senators are currently dead last in the NHL position and are second last in the total spectator numbers, averaging 11,352 fans per game. match – or less than 60 percent of capacity – to the Canadian Tire Center.

Still, Crowe seems pristine.

She said business president Anthony LeBlanc, who joined the club in early 2020, has brought stability to the organization and is moving it in the right direction despite a rocky stretch that also saw potential plans for a new one. arena at LeBreton Flats fall through amid legal altercation between team owner Eugene Melnyk and former business partner John Ruddy.

LeBlanc recently told an assembly in Ottawa that the team is seeking to improve the in-game experience with plans for live networking spaces and more local food vendors in an effort to lure the enchanted fans back.

He also stressed that the club closely follows all public health protocols and offers touchless transactions in an attempt to ease the minds of fans who are still unsure about attending mass gatherings in the wake of COVID-19.

Crowe said she looks forward to returning to her old footsteps under LeBlanc’s leadership.

“It feels to me like it’s a good time to go back and hopefully be part of a strong team going forward,” she said. “I think they’re making the right decisions now, and I think there’s a bright future there. The building blocks are well in place.”

It is unclear whether current CFO Gregg Olson, who was hired last December, will remain in the organization. Senators did not immediately respond to requests for comment Wednesday.

By Victor

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