Amazon Pay, which allows customers to use their Amazon information to shop on third-party sites, has introduced version 2 of its payment technology. The upgrade ensures a faster and more secure checkout. The modernized web checkout technology can replace existing Amazon payment and address widgets.
With Checkout v2, Amazon Pay provides sellers with a more seamless experience. The checkout process design has been completely redesigned. By further simplifying the integration, companies can reap the benefits of this payment solution.
Checkout v2 helps you increase the success of your orders.
“Upgrading to Checkout v2 allows you to improve the purchasing experience for your customers and increase order success, while continuously incorporating the latest insights and innovations from Amazon,” explains the Amazon Pay team.
A simple, hassle-free experience for both customers and businesses
The upgraded solution has removed any extra or unnecessary code from the design, leaving a simple, yet frictionless experience for both customers and businesses. The front-end design has been updated, while a new hosted payment flow helps extend the Amazon.com experience to shoppers while making purchases on an e-commerce site.
“Checkout v2 also features a redesigned back-end, implementing a RESTful API to enable greater interoperability between integrated systems and give developers maximum flexibility,” added the Amazon Pay team.
Checkout v2 provides one consolidated screen for address, payment, and consent confirmation.
With Checkout v2, merchants can streamline the checkout process with just one consolidated screen for address, payment, and consent confirmation. The standardized checkout process should help reduce recovery and increase customer confidence and checkout success at the bottom of the sales funnel.
Delivery notifications via Alexa
Merchants only need to integrate once to take advantage of ongoing innovations in user experience and access to voice commerce solutions such as delivery notifications via Alexa. No additional code is needed to support denial and multiple web widgets.
18% of online shoppers leave if the checkout process is too long or complicated.
How Checkout v2 can improve customer experience
Amazon hasn’t updated Amazon Pay Checkout for nothing. A 2020 Baymard Institute survey found that 18 percent of online shoppers forego purchases because they find the checkout process too long or complicated. Checkout v2 reduces the number of steps a customer must take to complete the checkout by consolidating all steps on one screen, replacing existing Amazon payment and address widgets, and speeding up the purchase process.
And, as the Baymard Institute research shows once again, since 37 percent of customers leave an online store because they are asked to create an account, with Amazon Pay there is no need to create a new account to to pay at affiliated websites, as most users already have an Amazon account.
Checkout v2 also allows businesses to easily adapt to new industry standards, such as the Payment Services Directive (PSD2) in the European Economic Area and the United Kingdom, and requirements for multi-factor authentication. It supports Strong Customer Authentication, which is required under PSD2, and facilitates the payment processing obligations of this new regulation.
Partners with BigCommerce, Magento and Shopify
Amazon Pay partners with major ecommerce software providers BigCommerce, Magento, and Shopify, making it easy for these software users to add Amazon Pay to their online store. And for other major ecommerce software, such as PrestaShop, Shopware or WooCommerce, there are ecommerce plugins and integrations ready for Checkout v2.