ADA Asia and Warner Music team up with Vietnamese entertainment firm Yin Yang Media

Warner Music Group‘s ADA Asia and Warner Music Vietnam have entered into a new partnership with one of the top aggregators and entertainment companies in Vietnam, Yin Yang Media.

Yin Yang Media specializes in pop music and “many legendary Vietnamese songs,” Warner said. The company’s catalog contains more than 60,000 songs.

Under the new deal, Warner Music will support and collaborate with top Vietnamese stars such as Bich Phuong, Dalab, Ha Anh Tuan, Noo Phuoc Thinh, Hoang Dung and Phan Manh Quynh.

It will also represent the catalog of iconic artists, including Dan Truong, Hong Ngoc, Le Quyen, Phuong Thanh, Tuan Hung and Tuan Ngoc.

ADA Asia launched in September 2020, with the new division expanding ADA’s service in Greater China, Korea and Southeast Asia.

In October 2020, ADA Asia signed a deal with one of Indonesia’s largest music companies, DPM.

In February, ADA Asia announced that: Chiou Rei Mino was appointed Head of Greater China, Jin Hwang as Head of Korea and Tan Wei Keng as Director of Operations.

This month, ADA Asia further announced that it has entered into a strategic alliance with Lilystars Records, a prominent independent record label based in Manila.

Warner Music Vietnam open for business in Ho Chi Minh City in April 2020.

“This partnership with Yin Yang Media is a game-changer.”

Chee Meng Tan, General Manager, ADA Asia

Chee Meng Tan, Managing Director of ADA Asia, said: “The explosive growth of the market in Vietnam in recent years is just the beginning and we are all impressed by the potential it has to offer.

“This partnership with Yin Yang Media is a game-changer – as it allows us to put fundamental pieces in place for long-term growth, and more importantly, connect Vietnam’s incredible artists as well as some of the most beloved Songs of the Country, with audiences around the world.

“The value and ecosystem we create for the artists together underpin our commitment to the region and differentiate ADA Asia as the go-to distributor, giving us an incredibly strong position.”

“We are excited to partner with ADA Asia and Warner Music Vietnam.”

Jang Hyungsik, ViVi Music and Yin Yang Media

Jang Hyungsik, legal representative of ViVi Music and Yin Yang Media, added: “We are delighted to partner with ADA Asia and Warner Music Vietnam.

“We look forward to leveraging Warner Music’s global network to further push our great artists into an international market. Our company is built on an artist first ethos and I am pleased that through this collaboration we have found partners who share the same philosophy.”

“This is a stepping stone for all of us to a joint label that offers a complete service for the development of local artists.”

Lisa Nguyen, Warner Music Vietnam

Lisa Nguyen, Managing Director, Warner Music Vietnam, said: “I am delighted that we, together with our colleagues at ADA Asia, have signed this deal with Yin Yang Media.

“This partnership enables Yin Yang Media to provide the domestic music scene with an international standard music distribution system. Backed by the global influence of Warner Music, international resources and connected artist services, we are poised to bring Vietnamese music and talent closer to the Asian region and the rest of the world.

“This is a stepping stone for all of us to a joint label that offers a complete service for the development of local artists.”

Yin Yang Media has partnered with ADA Asia and Warner Music Vietnam to provide our artists with the best commercial and media services and great opportunities.”

Huong Nguyen, Yin Yang Media

Huong Nguyen, CEO of Yin Yang Media, said: “Vietnamese artists are very talented, passionate and committed, especially in this rapidly changing music scene here and around the world.

“They strive for a reliable partner who can guide them on their professional career path.

“With that in mind, Yin Yang Media, by partnering with ADA Asia and Warner Music Vietnam, offers our artists the best commercial and media services and great opportunities, by partnering with the strongest team that can help them not only home country, but also in Asia and beyond.”Music company worldwide

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